AL Advising

Philanthropic and Political Consulting

AL Advising works with progressive philanthropists to create a portfolio of civic engagement, policy, and advocacy investments including 501c3, 501c4, candidate, and related political giving.

Giving Tuesday

Giving Tuesday is upon us and I wanted to pass on some advice for how to maximize your donations and impact. This year, I am particularly focused on communities and issues that will be targeted by the Trump Administration.

Many philanthropists have monthly or annual commitments that they fulfill towards the end of the year. It’s a good time to reflect on why and how you give. Shameless plug: you can complete my Giving Assessment (either just to start a conversation with your family or to take a deeper dive with my help) here

My family includes our son, Abraham, in our giving decisions. We set a budget and give him quarters to represent $25 and he decides how much goes to each cause by putting quarters on the logos. This has been a tradition for several years now and we always look forward to charity night. This year, we prioritized marginalized communities and key issues that will be hurt most by the incoming administration (more below). And saving axolotls.

Many online resources such as Charity Navigator, Givewell, and GuideStar exist to help you make more informed 501c3 giving choices. I urge you to use these tools as just one way to evaluate an organization’s impact. Overhead usually means staff and, especially for smaller organizations, good staff is essential to good work. No one goes to work for a non-profit to get rich and too often we do not pay people what they are worth or even a true living wage. So measuring overhead vis a vis overall budgets may or may not be a good barometer of effectiveness. Most organizations will create end of year emails or materials for members and donors. If you are a major donor to an organization (what percentage of their budget does your gift encompass or ask what constitutes a major gift), you will likely receive a more detailed report. Keep in mind that smaller organizations often do not have the resources for graphic designers or fancy pamphlets. This is a good thing! It means your money is being used effectively. 

I also recommend that at least 25% of your giving go to 501c4, 527, or SuperPAC organizations; while not tax deductible, these gifts maximize 501c3 giving by allowing groups to engage in advocacy, lobbying, and political work. This is needed now more than ever, as organizations push back against the incoming Trump Administration at the federal and state levels. 

While large national organizations get the most attention, it is local organizations that are closest to the people we’re trying to help. Wherever possible, give locally. 

In this moment, I am most concerned with communities who will be targeted by the Trump Administration and unfriendly state and local governments. Below are some communities and issues that are top of mind with some suggested organizations; but again, try to find a local group when possible (check out a community foundation website for partners or leaders of other local groups who they recommend).

Give generously. And make a plan to support organizations early next year as well — the first six months after a presidential election are the hardest time for groups to fundraise.